Today, the world’s economy became more clustered and regional; it was one of the essential facts for the regional economy to gain the competitive advantage in the world by enhancing innovation to create competitive industry zones, large-scale industrialization, and interaction-based development.
Ever since 21st century, the manufacture developed faster, as the manufacture center of China, Pearl River Delta Region gathered several hundred thousand different manufactures. In 2008, the GDP of Pearl River Delta Region was 2900 billion that was 9.9% of Chinese GDP. The value of import and export was 656.7 billion US dollar which was 25.6% of the whole country’s import and export value. Since 2008 because of the influence of the economic crisis, the growth of the economy in Pearl River Delta Region was slowdown and the manufacturing industry faced the frustration. In order to avoid the economic crisis, the enterprises expanded the domestic and international market with different channel and method. The enterprises attended the comprehensive fair----Canton Fair, whose main theme was import and export and got the good result. But for a long time, it lacked an international industry fair to exhibit “the whole chain of the raw industry material and product trade.” With the passing of the state council of “The Reform and Development of the Pearl River Delta Regional Planning Framework” (2008—2020) and “The Light Industrial Restructuring and Revitalization Planning”, there was a historical opportunity for the light industry development in Pearl River Delta Region and China.
In order to support the resource integration of the Real River Delta region and China’s light industry, and to tie in the measure of stimulating customers' spending, boosting domestic demand, and to reinforce the international interaction and cooperation interaction, as well as to further strengthen the competitiveness, the China Council for the Promotion of International Trade and the Shenzhen People’s Government had made a co-decision to hold the “China(Shenzhen) International Industry Fair” (short name is Shenzhen Industry Fair) at China South City in this autumn , from 22nd to 25th of October. The organizers of CIIF-- China (Shenzhen) International Industry Fair were Shenzhen Longgang District People’s Government, China Council for the Promotion of International Trade, Shenzhen Branch, China South International Industrial Material City (Shenzhen) Company Limited. The supporters and Co-organizers were eleven national industry associates including China National Textile and Apparel Council, China Packaging Federation. The overseas Co-organizers were PICO Group and Neway International Trade Fair Limited. CIIF with the theme “Raw Material Procurement, Retail Product Trading, Technical Information Exchange and Mutual Beneficial Co-operations” would be held in spring and autumn twice a year to complete Canton Fair.
Regarding to the characteristics of the structure of the industry of China south city and in Pearl River Delta Region, and considering to hold the CIIF the same time with Carton Fair, there are seven exhibition area including Textile and Apparel, Metals, Chemicals and Plastic Materials and Products, Crafts and Gifts, Digital Electronic Products, Printing, Packaging Materials and Machineries, Leather and Leather Goods, Import Products.
There were ten Characteristics for China (Shenzhen) international industry fair:
First: Enormous Areas for Exhibition
CSC is where China International Industrial Fair will be held, which covers a total site area of 1.5 square kilometer and construction area over 2,200,000 meters. CSC is easily accessible by sea, road and air. After five years’ development, CSC constructs and improves the five trading centers including textile and clothing; leather materials and products; electronic products; metals, chemicals and plastics; printing paper and packaging materials and a large-scale international exhibition center, covering a wide trading ranges of textile, clothing, leather, electronics, metals, chemicals, plastics, printing, paper, packaging, crafts and gifts, small accessory commodities etc. It also integrates functions such as exhibition, trading, convention, e-commerce, information exchange, logistics distributing, testing, financial clearing and settlement, talents exchange, producing and living supporting services. CSC now has become one of the largest and world-level integrated logistics base and industrial materials and commodities display trade center in our country, and even the favorable platform that integrates those procurement resources of the whole Pearl River Delta region, China, and the world. In the first CIIF, the exhibition raw material and products are over 400,000 and the exhibition area is 1,700,000 square meters. The display booths are over 13,000 including 10,000 fixed ones, and 3,000 flow ones.
Second: Professional and Authority Institutions
CSC has invited some related domestic organizations as co-organizers involving of China Packaging Federation, China Electronic Chamber of Commerce, China Plastics Processing Industry Association, Specialized Market Organizations Confederation of China Textile & Apparel, China National Garment Association, Shenzhen Crafts and Gifts Industry Association. The overseas’ Co-organizers are PICO group in Hong Kong, Neway International Trade Fairs Ltd. The supporters include Shenzhen Trade & Industry Bureau, Federation of Hong Kong Industries, China Petroleum and Chemical Industry Association, China National Textile And Apparel Council, China Federation of Logistics & Purchasing, China National Hardware Association, China Leather Industry Association, Printing and Printing Equipment Industries Association of China. All of the above institutions build the huge platform of integration of the manufacturing resources.
Three: Advanced Mode
CIIF committees to helping enterprises realize selling, produce profits and foster special business pattern of “combine of fair and trade, market and fair, domestic demand expansion and foreign trade promotion”.
Four: Wide International Cooperation
CIIF has PICO Group and Neway International Trade Fairs Ltd., who are famous exhibition companies in Hong Kong as overseas co-organizations. It also gets great support from Federation of Hong Kong Industrial. In the meantime, China Council for the Promotion of International Trade, China Chamber of International Commerce will make full use of its representative office and rich resources of international cooperation to organize foreign commerce chambers and relevant industries and committees to attend CIIF.
Five: Optimized Supporting Services
CSC devoted enormous capitals to perfecting all kinds of software and hardware accessory facilities and services including 2 hotels of four-star, 12 restaurant centers, 4 leisure and service centers, 9 direct highways, logistics warehousing (80,000 square meters warehouse and 44,000 square meters three-dimensional warehouse) , telecommunication (the exhibition is coverage with cable and wireless network), and financial services(5 banks providing financial settlement service).
Six: Worldwide Advertising
In order to amplify the influence of CIIF, CSC plans to throw hundred millions of capital on propaganda at home and abroad that covers TV media, plat media, internet media and outdoors media etc. At the same time, in order to specialize the fair and expand trade, CIIF will through hosts, co-organizers, supporting institutions, all the industries and committees, specific organizations and cooperation institutions send 100,000 invitations and 800,000 admission tickets to professional buyers all over the world.
Seven: High-Lever Forum is Full of Elites
The first session of CIIF will hold two large and important thesis activities, which are “Forum for Breakout of Manufacturing Industry, Improvement of the International Competitiveness of China Industry” and “Series Lectures on Introduction of New Industry”. At that time authorities of manufacturing field, specialists and business elites will get together to discuss how to ride out the crisis, share successful experience and learn new technologies.
Eight: Interactive with Canton Fair and Mutual Benefits
The first session CIIF is concurrent with Guangzhou fair in autumn. Moreover, free shuttle bus will be available for domestic and foreign business clients from the spot of Guangzhou fair, Hong Kong Convention and Exhibition Center, as well as Shenzhen Convention and Exhibition Center to CSC.
Nine: Endless Cooperation and Opportunity in Pearl River Delta Region
CIIF gets strong supports from local governments, industry committees and professional groups in Pearl River Delta region. 8 major cities (Nanning, Nanchang, Xi'an, Tieling, Zhuji, Shenyang, Chengdu, Congzuo) has expressed that they will organize local advanced enterprises and brand companies to attend this fair to seek for trade cooperation and invest opportunities.
Ten: Supporting Cultural Entertainment
In order to enrich fair attendances and buyers' cultural life during the fair period, CSC will hold colorful cultural activities containing Huanan Film Festival, Cultural and Entertainment Dinner, Beer Cultural Square etc. to make CSC become a sleepless city sinking in happy and ecstatic ocean.
The hosts believe that the CIIF will promote Chinese manufacture to the world.
